Our Story

Who Are Jelka? Learn about us, our story and passion for quality

Vision Statement
Become your go-to specialists for equine infrastructure, yard equipment and ancillary products.
Jelka Group
Mission Statement
To provide innovative, reliable and quality products and services combined with industry-leading technology and practices to all our clients.
Jelka Group

Our Brand Identity


Jelka Equestrian

Jelka represents “light”, “bright”, “torch” and “shining”.  Fitting hand in hand with our values of quality, innovation, flexibility and simplicity.

Jelka Equestrian is an identity alongside Jelka, specific and recognisable to all equestrians.

The "aha!" moment

Shortly after Jelka began we realised our clients needed something extra from us.  They needed a partner, not just a supplier of products.  This was pivotal in our history and helped Jelka mature into an industry-leading company.  This is why we put so much effort into building a relationship with all our clients so they really feel we are supporting them in how they care for their horses.

You can be guaranteed to receive a high-quality service any time and every time because we really care.  That’s why we call ourselves your go-to equestrian specialist.

Over time our key products and services have evolved with our clients growing needs.

Our Key Values

We stand for 4 core values:

  • Quality
  • Innovation
  • Flexibility
  • Simplicity